"Dan's book was a win for me, a win for my team, and a win for the franchise partners we serve at Expedia CruiseShipCenters. I wish I had read it six months ago! ALL travel and cruise professionals will benefit from his insight and tried and tested wisdom - I know I did after 20+years selling, training, coaching and leading sales teams. The book easily reads to assist dedicated sellers of cruise and travel to grow, specialize, and thrive in the 21st century of travel. Use this book, especially chapter 5, to gain your share of the $1.6 trillion dollar global travel market. "