The Art of Attracting Luxury Clients

Secrets of Selling to the Affluent Traveler



"Putting Dan’s teachings into practice, I have already closed 4 high end sales this week - two American Queen and two Crystal Cruises.  Who says you can’t teach an old dog new tricks. Thank you Dan for sharing your expertise."        Gratefully,  Eiko Yamamoto, TravelEdge Santa Ana, CA.


The Luxury Travel market is one of the fastest growing segments in the industry.  Since 2015 luxury cruise capacity has practically doubled.  Brands in the luxury cruise, tour, and hotel segments are increasing capacity at a record pace...
Yet, according to Travel Weekly, a leading industry publication, in their annual travel agency survey -  focus on selling luxury travel is DOWN as much as 9%!
Obviously, there is demand.  I mean why else would these companies be making such a huge investment.
Here’s the thing, if travel advisers are not scaling to serve the demand, well then customers are forced to book direct.
There is tremendous opportunity for “qualified” travel professionals to help meet this ever increasing demand.
My guess is you are like thousands of other travel agents who dream of earning "commissions with commas".
Believe me when I say I have heard all the excuses. I say to them,


"If you are willing to commit to learning and executing a sales strategy focused on developing an affluent clientele as part of your overall business plan, I promise you will be very pleased with the results."

Dan Chappelle, Founder  -  The Wealthy Travel Agent Academy


It just takes someone who has actually done it to be your guide. This is where I can help.

As the agent/owner of a small travel agency, I was stuck selling mass-market cruises and tours.   We were going broke because we couldn’t compete with the "big guys".
But let’s be real, there is a lot more to it than hanging out a shingle (or website) and announcing to the world you are in the luxury travel business.
Once I discovered the secrets of attracting affluent customers -my sales & profits skyrocketed.  
As an executive at two major travel franchise organizations, I began sharing these concepts with business owners, managers and agents. 
Later, as Vice President of Sales at Windstar Cruises, I regularly incorporated these secrets as part of training to advisers all over the world helping Windstar to win Conde Nasts 2014 Small Ship Cruise Line of the Year. 
Now I can share them with you...

“Everyone needs an experienced guide to successfully bring their business to the next level and in the travel business Dan Chappelle is the real deal.”

Perry Lungmus
Vice President, Luxury Travel
Travel Leaders Group

Bonuses and More!

Bonus #1 - Free Personalized copy of Dan's best-selling book "Get Your S.H.I.P. Together- The Wealthy Travel Agent Guide to Sales"

Bonus #2 - Free Private 1:1 Coaching Session value $479*



Eight Modules with over 40 video lessons recorded live by Dan Chappelle.
Downloadable PDF slides for each lesson.
Downloadable MP3 audio files.
SSAT Workbook
Dynamic Prospecting Worksheets
Complete Action Plan (CAP) Template
Email access to Dan
12 Group coaching calls
Wealthy Travel Agent Facebook Group
And more hidden bonuses!

* Upon completion of the course


Course Agenda

Week 1:  Understanding the opportunity and benefits of an Affluent Traveler sales strategy.
Week 2: Get Rid of the C.R.A.P. - First phase of creating the  Wealthy Travel Agent mindset.
Week 3:  Get Your S.H.I.P. Together – Skills, Habits, Inspiration, and Performance
Week 4:  Learn to identify affluent travelers by individual and common characteristics.
Week 5:  How to create an emotional connection between the client, vacation, and you. 
Week 6:  Direct Referral Marketing – The heart of the WTA Sales System.
Week 7:  Selling to the Affluent - Mastering the Wealthy Travel Agent Sales Process
Week 8:  Building  and executing your Complete Action Plan (CAP) as well as next steps.

50% Complete

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